But by watching the trailer it’s easy to see the culmination of a major moment in the third act. Once the trailer hit the internet millions of people watched it within the first day (Lowhensohn, 2012) and it was full of the usual exciting moments action movie trailers highlight. When the movie The Avengers was getting ready to release the hype had built up tremendously. Making a trailer is all about selling, “and include pandering or condensed scenes of the entire film so that the viewer has essentially seen the movie by watching the trailer” (Adams, 2011, para. Trailers are made to hook the viewer ahead of time, but in order to do so exciting parts of the film need to be exhibited. Spoilers can come in many forms most commonly from discussion over the internet, but the next most prominent offender is much more innocuous, trailers. Contrarily, there are examples of those shocking death scenes that are some of the most acclaimed scenes in the history of television. Allowing yourself to miss out on such cinematic quality just because you heard one of your favorite characters is going to die is an outrage. Look at a TV show like Breaking Bad, every episode is filled with plot twists, any of which revealed ahead of time would outright diminish the qualitative experience of such a show but every episode is also filled with some of the most beautifully shot sequences and terrifically acted performances ever captured. But people continue to allow out of context revelations of what happens in one moment of an entire piece of art to rule their desire to see what else that work may have to offer. Plot twists are used to further the progression of the story they’re not the whole reason for it to exist. All the very best films and shows are made by artists, and all the best artists form their work as one whole story. When it comes to great film or TV the best things to take away are not the plot twists, but the craftwork that is applied by the people involved. When a major plot twist is revealed out of context, it causes people to become disinterested in seeing the work in question in its entirety. They go on to say: “Spoiler exposure creates a satiation effect and an explanation effect that hinder favorable affective forecasting” (para. Tsang and Dengfeng Yan (2009), who summarized: “The spoiler effect denotes a phenomenon that a consumer’s interest in consuming a particular narrative is reduced after exposure to a spoiler” (para. The “spoiler effect” has been articulated by Alex S.L. Everyone is familiar with the idea of spoilers today, but the effect they have on viewership is a topic not often discussed. Premature disclosure of plot points only serves to limit our imaginations. My love of film stems from my desire to expand my imagination. I’m the type of person that takes great pleasure in experiencing what a film, or TV show, has to offer in real time experiencing the journey of the characters along with them, as opposed to just observing their world from an outside perspective. A problem that’s been characterized by the same social media culture that accentuated it in the first place, and that is the problem of “spoilers.” Let me get my personal view out of the way: I take great measures to avoid spoilers of any kind. When there’s such a large amount of discussion occurring a problem arises. Months before a film even enters production there are people evaluating the screenplay online hours after it premieres hundreds of reviews are accessible, and exponentially more if you include the countless bloggers, twitter posters, and discussion boards all over the internet and every one of them attempt to make their own unique point. In today’s world of social media people evaluate modern film making more scrupulously than ever before.
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